Google’s latest tweak to Gmail.

Even in the social media age still lots of marketers around the world using email service to reach their customers.Latest tweak in the Gmail inbox’s will make marketers worry.

This new feature  will automatically categories the messages into social networking alerts, e-commerce promotions, updates from businesses like banks and mailing-list messages etc…This feature will hurt the marketers especially at E-commerce industry.

After this new feature introduced open rate e-commerce emails  declined one percent.

Read more about this  below link

http://www.nytimes.com/2013/09/16/technology/for-retailers-new-gmail-has-one-tab-too-many.html?partner=rss&emc=rss&smid=tw-nytimes

 

 

 

 

 

 

 

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