Google made our life easier through its smart tools, recently Google enabled the “Auto Tag” options for the emails, in which Google automatically categorizes the emails as Promotions, Social Media Etc, It also has an option to add your Personalized Tabs.
Google already have offered its Priority Inbox, This New features helps the users to have access to their emails straightly without surfing through the lists and Categories. This likely improve the user experience with Gmail.
This latest Tweak might hurt the Social Media & Digital Marketing Promotional E-Mails. With the introduction of this new feature, the Opening rate of E-Commerce emails dropped 1%. Yet we have to wait for more User experiences and Impact of this Feature on Social Media & Digital Marketing Campaigns.
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