IT companies and their Green Energy Initiatives

From social media to streaming audio & video, email, E-learning  etc  we are moving our life to online and  it became integral part of our life. Its been estimated that 2.5 billion people around the world connected to the internet and that number is expected to increase by nearly 60% in the next five years.

Every day,  new business flourishes with internet as the foundation and often replacing traditional business model. Example Microsoft office 365.

The rapid growth in internet use, results in huge quantities of electricity demand to power the server and devices.

Global power demand for data centers alone grew to an estimated 40GW in 2013, an increase of 7% over 2012. Greenpeace recently released a report “Clicking Clean: How Companies are creating the Green Internet April 2014”. This report provides how an Information Technology company gets their energy to provide their services.

This report shows that, some of the companies contributed significant effort to build renewable energy infrastructure, at the same time some still attached to fossil fuels.

Major cloud tech companies like – Apple, Box, Facebook, Google, Rackspace, and Salesforce  – have committed to a goal of powering data centers with 100 % renewable energy and are providing the early signs of the promise and potential impact of a renewable powered internet.

Especially Facebook and Apple have pledged to wholly power its data centers with renewable energy.


Image source: Green Peace

Apple powers its Nevada data centers with 100% solar and geothermal energy and invest major amount of investment in solar farms for its North Carolina data centers motivated former coal-centric energy provider Duke Energy to develop its own clean energy offerings in the state. Similarly another Tech Giant Google invested one billion dollar on clean energy projects.

To read more “Green Peace Full Report”

Raman Azhahia Manavalan

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