Tirupur as “Sustainable Sourcing Destination” – Eco Labelling Initiative (Nordic Swan / EU Flower)
It gives me immense pleasure to announce that an Apparel Factory in Tirupur has been Certified with “Swan Eco Label“. The Factory is the only factory (as of now) which certified for their “Green Tag” initiative in Tirupur.
Last year in the month of July, on behalf of Danish Federation of SME, VRNC facilitated 9 member delegation of apparel manufacturers to Denmark to promote Tirupur as a Sustainable Textile Production destination to the Nordic Fashion Brands.
The Project was supported by Nordic Council of Ministers, facilitated by DFSME.
Branding Tirupur as Green Cluster: – “Recap”
The Inaugural Session,
Out of 9 Participated companies, one company came forward to adopt Swan Certification to meet its Buyer’s demand. As the manufacturing company was already done lots of initiatives in terms of Green and Sustainable initiatives, adopting and meeting Swan Label criteria became easy. The Certification was granted by Danish Standard on June 2015.
The successful adoption of Swan Label was possible because of the Technical support of Mr. Jakob of Danish Standards. The commitment and vision towards sustainable initiatives of Shri. Vinoth of SSG is highly appreciable. The efforts put by Shri. Arun Prasad – Compliance Manager of SSG on entire compliance documentation and relevant internal training was highly laudable.
I thank the stakeholders who are Part of the entire Initiative -Branding Tirupur as “Green Destination”.
This is just a Small Step – Tirupur needs to adopt more such initiatives and get transformed into a Global destination for Sustainable Apparel Production.
The entire event’s ‘Storify’ can be read below;