Sustainable Fashion through Eco-label – The Growing market in Denmark – A Review

India is 6th among the exporters of apparel goods to Denmark, According to Denmarks Statistics, a household of two adults without children spends approximately USD $2,400 on clothing, while a household with at least one child spends approximately USD $4,200 per year. A recent survey on the demand for Ecolabelled products gave us new insights into the growing demand for the Sustainable fashion Market in Danish Fashion

In the year 2017, a survey was conducted to analyze the demand for the  Eco labeled products, the findings revealed that the Ecolabelled product’s market demand have been steadily increased from 4.8 Billion DKK to 8.5 Billion DKK Since 2011.

The objective of the Nordic Swan Ecolabel and the EU-Ecolabel is to reduce the overall environmental impact from the production and consumption of goods. Both labels look at the entire product’s life cycle and the environmental problems that arise along the way – for the benefit of people, the environment and the earth’s resources.

The below statistics gives us the insights on the Nordic Swan and the Market Demand.

The Journey to promote Nordic Swan & EU Ecolabel Certification in Tirupur was kickstarted in the Year 2013 through the Danish Federation of SMEs, with the Training and Support from Danish Standards, we have assisted more than 9 companies to get Ecolabel certified. Now Tirupur has 5 Factories complying with Nordic Swan / EU Ecolabel criteria and supplying the Scandinavian Fashion brands Sustainably.

The Denmark demand alone 8.5 Billion DKK/Annum (1DKK=10.65INR), overall demand for the Scandinavian market is Yet to be analyzed.

We at VRNC, extending our handholding support to the Apparel Manufacturers on Sustainability initiatives, If you are interested to explore how Nordic Swan / EU Ecolabel helps your business, drop us a Mail and we will extend our support. (Mail to: / Ph: +91-9965555774)

Raman Azhahia Manavalan

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